It also expects an operating loss of between $800 million and $860 million for 2020. In its most recent quarterly filing, the company shared that it expects revenue to be down for the year, as foot traffic in stores remains slow. It will still keep MapMyFitness, a platform that lets runners and cyclists track their workouts that is also part of Under Armour’s connected fitness segment. Also Friday, Under Armour said it agreed to sell its MyFitnessPal workout platform to private-equity firm Francisco Partners, in a deal valued at up to 345 million. Under Armour will also shut down Endomondo, a fitness tracking app it acquired for $85 million at the same time as the MyFitnessPal acquisition. I could input recipes and start fiddling with ingredients and proportions until I had the right balance. “Additionally, it affords us investment flexibility to drive greater return and value to our shareholders over the long-run.” MyFitnessPal had the most flexible and comprehensive tools to track calories.

“This announcement reduces the complexity of our consumer’s brand journey by empowering sharper alignment with our long-term digital strategy as we work towards a singular, cohesive UA ecosystem,” he said in a news release. Under Armour President and CEO Patrik Frisk said the planned sale was part of a shift by the company to simplify its brand.

Its main feature is a database of foods for nutrition tracking, but it also has a paid subscription version with nutrition plans and recipes. MyFitnessPal, which has been around since 2005, has drummed up more than 200 million users.

Myfitnesspal under armour coupon 2020